The breakfast was an insightful discussion on the future of tourism in Queensland.  The panel highlighted the opportunities and challenges for tourism in the future. It also examined the key policy issues to be addressed to ensure the tourism industry is afforded every opportunity to contribute to the State’s economic and social growth.

The panel focussed on the need for improved tourism product quality and to provide an authentic experience for visitors – “where Australians go”.  The advantages of something unique, for example, Tasmania’s MONA were also considered. The need for innovation and sustainability to be the key drivers for the future. It emphasised the broad attraction of tourism that the Queens Wharf development in Brisbane will bring – it is the precinct which will entice rather than just the Casino itself.

As an industry, more training and education is required, to reskill and reframe the attraction of a career in tourism and to instil a culture of good service.

What will be the next catch cry for Queensland tourism?  Our moderator suggested “Some Like it Hot”; “Sunny, Warm and Nice” was raised from the floor.  Perhaps this would be best left to the marketing experts..

Thank you to our panel  and moderator.

Julieanne Alroe, CEO and Managing Director, Brisbane Airport Corporation

Julieanne Alroe
Daniel Gschwind, CEO, Queensland Tourism Industry Council

Daniel Gschwind
Ann Sherry AO, Executive Chairman, Carnival Australia

Ann Sherry

Moderator: Shane Doherty, Political Reporter, Nine News Queensland

QFI thanks its series sponsor
ExecEd Square


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